Yes, I understand the enrollment spurring thing. But, those 180 players all come with COSTS -- academic costs, which apply to all students, and athletic costs, which apply to athletes only.
I'm a little leery of colleges that boast of huge percentages of the student body involved in athletics. Take Quincy University here in Illinois, for example. Almost 50% of their student body plays at least one sport. Is that healthy? As a sports fan, I'd say yes as a knee jerk response. The more I think of it objectively, however, what does that do in a school of about 1000 students? What kind of social dynamic is there between athletes and non-athletes? Is it really a sustainable model financially?