Two March's ago, I actually tuned into the Class 1A basketball playoffs for like the first time in forever to watch a Yorkville Christian team play that I had never heard of. The reason? They had a star who was going to Duke and I wanted to see him play. Basketball can create stars. Football is the ultimate team sport and in Illinois, we don't really have a lot of 5-star players at positions (quarterback/running back) that can attract casual fans.
Having watched the state finals each November, some things are obvious. Yes, the production of the games is subpar, but that's because fans are used to watching top-quality college and NFL telecasts. I am sure your network guys are doing absolutely the best job they can.
Starting this year, you have the Aaron Rodgers-led NY Jets playing at 3 p.m. on Black Friday, along with Big Ten games Iowa-Nebraska at 11 a.m. and MSU-Penn State at night. On Saturday, you. have OSU-Michigan at 11, Northwestern-Illinois, Alabama-Auburn etc.
Unless you are an alum of the school or live in the city where the high school team is playing for a state title, the casual fan has too many good alternate choices to tuning into the high school games.
And I've watched your games each November, and it appears to me that getting companies to pay real cash for commercials is akin to a taffy pull.
So, my recommendation is to swipe a page from the Indiana football calendar and start the season one week earlier.
Changing nothing else, it means the 1-4A title games are on Friday, Nov. 17, and the 5-8A games are on Saturday, Nov. 18. (I am just using this year's calendar, I get it can't be changed at all for 2023-2024.)
My point is this: By playing title games a week earlier, I am taking early Christmas shopping out of the equation, I am taking holiday basketball tourneys out of the equation, I am taking the NFL out of the equation, and I am greatly reducing the number of attractive college football games that would be viewing competition.
If your goal is to attract more viewers, then I think changing the title weekend is your best alternative. You can't really go into December because that's college football conference championship weekend, and also the smaller schools need football players to also be their basketball players. So instead of starting one week before Labor Day weekend, you start two weeks before the holiday. The schedule remains the same, only the dates change.
With this current setup, I don't see any way to attract more casual fans.