"Each school is permitted — not required — to share up to a certain amount of revenue annually with their athletes (the cap). Per the settlement agreement, the cap is calculated by taking 22% of the average of certain power school revenues, most notably ticket sales, television dollars and sponsorships.
In Year 1 — July 2025 through June 2026 — the cap amount is projected to be $20.5 million.
While each school is charged with determining how to distribute those funds, most power conference programs are planning to distribute 90% to football and men’s basketball, as those are, for the most part, the only revenue-generating sports for an athletic department."
22% average revenue is the key. LSU may have a $20 mil cap, but is 22% of NIUs revenue $20 mil? Based on ticket sales, TV dollars, and sponsorships, it's not.
For reference NIUs football revenue in 2024 was $1.9 million and LSU's was $52.5 mil.